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SharePoint makes it possible to create custom display lists and modify the columns and content types. With support for ASP.NET, lists of information can be created from any internal and external data sources. If these "modified" lists are deployed as a custom feature, thousands of predefined lists and templates are deployed to large farms. When creating a new customer portal, the activated custom features needed to provide enhanced functionality is widely available to the farm.

creating lists programmatically has the advantage that they can be activated in each farm and deployed without necessary administration skills.